Apple has uploaded your entire first episode of its sci-fi dystopian TV present “Silo” on Twitter, permitting anybody on the platform to view it without cost. The transfer comes three days earlier than the streaming service is ready to air the present’s season finale.
Silo, which was not too long ago renewed for a second season, is a few poisonous future the place a neighborhood lives in an underground silo. The present is predicated on the science fiction novel “Wool” written by American writer Hugh Howey.
The transfer is a approach for Apple to garner pleasure for considered one of its fashionable reveals by letting individuals watch it without cost within the hopes that they get hooked on it and find yourself signing up for an Apple TV+ subscription. The idea isn’t new, as networks have carried out the identical up to now by importing pilot episodes on YouTube.
Since Twitter not too long ago began permitting longer video uploads for subscribers, Apple is selecting to leverage the social media community’s new functionality by selling its present forward of its season finale. Apple could possibly be beginning a kind of a development with this transfer, as we could begin to see different firms following go well with.