Titled “Survival of On-line Information Suppliers within the Altering World”, the Society for On-line Information Suppliers (SONP) centered on methods to adapt and thrive in this digital age.
Information organizations from Thailand, Myanmar, Vietnam, Malaysia, Philippines, Indonesia, Cambodia, and Laos engaged in discussions, sharing their information and experiences.
In this seminar, a consultant from Malaysia shared that “Media explosion, product explosion, and promoting explosion are occurring. Your model positioning on the world degree is significant. The media market is now international, and they should contemplate venturing into the realm of status administration, communications advisory, buyer engagement, coaching & public training. Doing viewer segmentation, figuring out your viewers's curiosity & model affinity is essential. Lead technology may be very wanted by media purchasers”.
Our Thai consultant shared that media ought to discover their area of interest and goal segments. Hopeful content material, psychological well-being, international warming, and harassment is the evergreen content material that Google loves. Content material and merchandise should be custom-made for every totally different platform.
A consultant from Myanmar shared that since they're below strict political restrictions, many publications have been discontinued and in lots of instances VPN is required to move the restrictions. Many reporters have been sued and detained for reporting the reality. Even so, they insist that “If you're denied your right to have the ability to do the precise factor, you continue to shouldn't resort to doing the incorrect factor”.
Then again, a consultant from Cambodia mentioned separating content material into many segments and niches is an efficient factor.
Our Laos consultant thinks that information is way extra instant and inclusive. Covid-19 has pushed many media to regulate their enterprise fashions to outlive.
“Getting funding to do investigative reporting is tough. You will need to be agile and content material cannot lack enterprise mannequin to generate revenue to fund the information operation” mentioned our Indonesia consultant.
Our Malaysia consultant mentioned to compete with social media and influencers, the media should train integrity as watchdogs.
The seminar passed off at Pathumwan Princess Resort in Pathum Wan district, Bangkok, on June 12, 2023. Extra data: https://www.facebook.com/SONPThai